Louisville, Kentucky
Hello,
I'm Lenny Leithauser.
I’m a Social Media Marketer based in the United States. I have a passion for finding creative ways to recruit and engage audiences through social media.
A little about me
I have more than a decade of professional experience and a portfolio boasting top liquor brands, multiple Grammy winners, a New York Times bestselling author, a masked mystery man, a guinea pig, a whiskey-drinking dragon, and an Emmy winner.
I bring a unique and creative approach to organic social media for CPG, including strategy, developing strong brand voice, social media and community management, trend research and opportunities, agile content creation, copywriting, project management, analytics, and team leading.
March 2023 – April 2024
PXP Studios / Publicis Group
Content & Social Media Manager
• Social media lead for Jim Beam Global and Firestone Complete Auto Care accounts
• Maintain always-on social, including content calendars, scheduling, crisis monitoring, and development of listening tools to identify proactive and reactive engagement opportunities
• Establish social reporting, including insights, learnings, and recommended optimizations
• Part of Strategy Team and Trends Coalition, tracking daily social media trends and opportunities for all PXP accounts including Milk-Bone, Goldfish, Snyder’s of Hanover, & more
Revamping a classic brand
Updating the look of Jack Daniel's organic social with no additional budget - just a new perspective and creative resourcing.
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May 2022 – March 2023
Brown-Forman
Community Manager, Jack Daniel's Family of Brands
• Revamp entire organic social media strategy, developing a well-balanced evergreen calendar and significantly increasing engagements and reach, as well as quality of engagements
• Curation, management, and engagement for all social platforms
• Partner with Insights and Performance teams to report on post insights and trend data, and analyze competitor activity to share with cross-functional team members
• Ongoing industry and consumer learning and education, including creation of whitepapers
• Partner with brand and integrated marketing teams to support and identify existing programs that can be leveraged for social content and promotion
• Ensure all social activity meets legal and compliance regulations
• Develop inbound social media strategies
Meaningful brand partnerships
Forging relationships with creators that actually make sense.
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March 2020 – January 2022
Sazerac Company
Social Media Manager, Fireball Whisky
• Founding team member of Digital Center of Excellence, Sazerac’s first effort at bringing marketing, e-commerce, web, and licensing in-house
• Directly manage unified Sazerac Community Manager team
• Lead development, auditing, and publishing of all Fireball organic and paid social content
• Own consumer interactions within brand-related communities via engagement, moderation, and listening
• Implement content strategies on social platforms to build brand affinity through engagement, offer qualitative and quantitative insights, identify brand-building opportunities, escalate potential issues, and find appropriate and timely reactive content
• Foster and celebrate brand enthusiasts through ‘surprise and delight’ opportunities
• Identify influencers and content creators and coordinate content development and deployment
Fan interactions, on and off social
Bringing a stacked roster straight to the fans at CMA Fest in Nashville
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August 2012 – August 2013
Warner Music Group
Digital Marketing and Community Manager
• Maintain artist and label social accounts and websites- copywriting, scheduling, and optimizing content
• Own ExactTarget email marketing communications- copywriting, layout design, & HTML coding
• Coordinate in-house and agency efforts as project manager for creative and web teams, A&R, brand management, artist managers, and more
• Develop CMA Fest experiential fan experience with social and on-site giveaways and partnerships
• Establish and develop strong, fan-facing social voices for artists, including one named as Top Country Twitter account
• Key team member of Mashable-featured interactive marketing campaign
• Partial roster: Blake Shelton, Hunter Hayes, Brett Eldredge, comedian Rick Moranis, Big & Rich, Charlie Worsham, children's' author Sandra Boynton
